Increase Customer Traffic with Google Adwords
September 25th 2015
New to Google AdWords?
For years, independent hotels, motels, and B&B's have been trying to compete against large corporate hotels to attract guests. With small marketing budgets and limited resources this was a mighty task. However, the internet has transformed the advertising industry. Search engines like Google & Bing are the new billboards. Luckily for small businesses, Pay-Per-Click advertising (PPC) makes it possible to get your hotel on these "billboards". If you are unfamiliar with the topic, PPC allows you to create your own digital ads, and place them on websites like Google, to drive customers to your website.![google adwords](/product_images/uploaded_images/google-adwords.jpg)
What is AdWords?
AdWords allows you to create your own advertisements and display them to customers looking for a hotel in your area. It's free to create & list your ads. You only pay when a user clicks on your ad - thus the name “pay per click.” You choose how much you are willing to pay for each click. The more you pay, the more likely you are to have your ad displayed at the top of Google's results.Here's an Example
If a Super 8 hotel in Chicago targets the key words “Chicago hotels”, and a Google search for Chicago hotels is performed, Super 8's ad will be shown to the user. If the user clicks on Super 8's ad, the user is directed to Super 8's website, and Super 8 pays Google for the click. Clicks can cost as little as $0.05 each depending on the words that are targeted. But like a traditional auction, the more popular a key word is, the higher the cost per click.![art015_pic2](/product_images/uploaded_images/art015pic2.jpg?w=300)